October 2022 » supertechspain.com

‘Patent Bar Lite’ Could Boost Women, Design Protection at PTO

Posted on 31/10/2022

When hair-loss specialist Tiffany Young explained her idea for hair extensions that attach to a headband rather than hair clips, she recalled feeling as though her male patent attorney failed to grasp the novelty of the concept.

Young wanted to patent the idea to help people with conditions like alopecia or cancer so they wouldn’t need a lot of existing hair to anchor the extensions. After receiving an initial rejection from the US Patent and Trademark Office, Young said her attorney gave up on the case.

“I felt like it was because it was a product intended for women, and he didn’t have an interest in that particular field,” she said. “I felt a little demoralized.”

The PTO is aiming to help women inventors avoid the sort of dismissiveness Young encountered, by proposing to create a separate practice bar for design patents. One goal of the initiative is to open the doors to more women practitioners at the agency.

The new bar would allow attorneys without backgrounds in science and engineering—currently prerequisites to practice patent matters before the PTO—to protect a product’s aesthetic elements with design patents. It would distinguish this practice area from more technical utility patents, which cover

ODU Exhibit Highlights Women at Forefront of Graphic Design

Posted on 31/10/2022

By Amy Matzke-Fawcett

A graphic design exhibition on display at the Baron and Ellin Gordon Art Galleries highlights the tension between what’s typically thought of as “good design” and “creating for the mass media.”

“DesignHer,” the exhibition on display through Nov. 12 at the galleries on Monarch Way, explores how women have challenged the concepts of design, said co-curator Kenneth FitzGerald.

“Design comes to you, like a gift being sent,” said FitzGerald, a professor of graphic design in Old Dominion University’s Department of Art. “I see women, often, being the challengers to design orthodoxy and being exemplars in the field. I see women exploring the tension between personal and private.”

Because graphic design is usually meant to be consumed as mass media, it’s often not thought of as personal work – and often, not considered art – but it can be just as much of an expression of the artist as what’s traditionally deemed “art” and exhibited in galleries, he said.

The exhibition, co-curated with graphic designer Melissa Warp, was first shown at Hollins University’s Eleanor D. Wilson Gallery during the fall 2021 semester. FitzGerald’s daughter was a student at Hollins, and he wanted to give back to the university.

All creatives welcome for 2022 Nashville Design Week

Posted on 31/10/2022

NASHVILLE, Tenn. (WTVF) — The 2022 Nashville Design Week starts Monday. Its goal is to bring creatives across industries together, everything from fashion to architecture, graphic design, and even design in the virtual world — like Metaverse — as industries look ahead to the future.

This event is for any creative, but also for anyone who just wants to learn and connect more with the design world and see what all is out there.

This is the 5^th annual Design Week. This event is organized by volunteers and was started by a group of women in different aspects of design who wanted to connect more with others.

The week will have panels, workshops, tours, and group art projects — such as art roulette, where everyone contributes to making one painting.

Ann Katherine Vitti, Communications Director for Nashville Design Week, said this collaboration between creatives is important especially as Nashville continues to grow.

“We wanted to get everybody in a room and learn how we can better make them collaborate across industries,” said Vitti. “So, getting a graphic designer in the same room as an architect and making them have a conversation and building that. So, as people move here

Graphic packaging designer – Pedestrian Jobs

Posted on 31/10/2022

Graphic and Product Packaging Designer

KLARA COSMETICS is seeking a part-time or full-time, all-round graphic designer
with a keen passion for packaging design to join our creative team. The successful
candidate must be able to demonstrate experience in graphic design, product
packaging and corporate branding.
You will have excellent attention to detail, must work towards deadlines and within
time frames as well as work as part of a team to deliver all projects.
In this role, you will be responsible for;
 Executing graphic design of point-of-sale materials, catalogs, promotions
and other promotional printed materials.
 Create product packaging in line with company style guidelines and
correspond with overseas printing suppliers to deliver projects by deadline
dates.
 Conceptualise 3D concepts into actual product graphic design and create
3D packaging visuals for presentations.
 Contribute and provide input into creative brief process to best meet the
project objectives.
 Website graphics & digital design for social media and EDM’s.
 Create primary and secondary packaging along with 2D and 3D rendering.

You must have the following skills;
 Extensive knowledge of Adobe Creative Suite applications – primarily
InDesign, Photoshop and Illustrator.
 Experience in Packaging and a portfolio of work

7 Cool New Gadgets to Keep on Your Radar

Posted on 31/10/2022

For more of the latest and greatest product releases, check out our full collection of the best new gear.

This week, there was a lot of Apple news. The Cupertino giant announced that it was raising the subscription prices of many of its popular services, including Apple Music, Apple TV+ and Apple One. It announced that future iPhones would make the switch to USB-C charging instead of Lightning. And it rolled out an update to the Apple Watch Ultra that greatly increases its battery life.

But this week wasn’t all about Apple. A bunch of other company’s announced new gadgets. Here’s what you need to know.

EcoFlow DELTA 2

Presented by EcoFlow

EcoFlow

Presented by EcoFlow

The DELTA 2 by EcoFlow is the most flexible portable battery on the market and a must-have for around the house and beyond. Its 1024Wh capacity (expandable to up to 3040Wh), connectivity (Bluetooth and Wifi) and versatility (power up to 15 devices at once) make it a cinch to power “over 90 percent of appliances.” The compact DELTA 2 can charge to 80 percent in 50 minutes and to 100 percent in only 80, while other systems sometimes take full workdays to juice up;