Titled Mascot, the book is the latest offering from Céline Letterme and Jon Dowling, the founders of the online bookshop and publisher, which they launched together almost 15 years ago. It follows an impressive line of Counterprint books so far, featuring anything from the biggest names in design to deeper explorations of logos and type in every corner of the globe.
In Mascot, the pair wanted to celebrate the use of mascots in contemporary graphic design, ones that help sell or promote anything from tech companies and financial organizations to burger chains, record fairs and publishers. Looking at work from design studios such as Accompany and Cherry Bomb to Koto and Mother, the highlighted mascots can be simple and playful or sophisticated and current, but all are intended to make you smile, stand for something or both. You could say that mascots are often the cherry on top of brand identities, injecting meaning and playfulness to create a lasting impression.
The idea for the book began many years ago when Céline and Jon were running a design agency. “I was tasked with designing the mascot of a dog for an aggregating news site,” Jon tells Creative Boom. “After the job