Overview:
We’re Allen Tate, home of the Carolinas’ leading real estate company. We exist to help our clients with every facet of homeownership — from buying and selling to mortgage and insurance, and even relocation. Our graphic designer/social media coordinator will help execute Realtors’ social media marketing goals by collaborating on, creating and executing strategic content.
About you:
You have significant graphic design and social media management experience with managing multiple accounts. Must have demonstrated ability to perform all aspects of social media management, including but not limited to, content creation, meeting with clients, data analytics, marketing plans, and developing content to inform, educate and engage the brand’s audience to increase awareness, boost traffic and achieve marketing goals. You’re a team player who thrives in organization, but also has no problem adapting in the ever changing world of social media. Most importantly, you are a strategic thinker that brings ideas to the table to strengthen both our team and our brand.
Responsibilities and duties:
• Act as liaison between marketing department, social media team, and agents (clients)
• Collaborating with and supporting high level Realtors across our company footprint through their social media strategy, planning, content creation and management
• Developing/designing, executing/posting and managing social media content (graphics, carousels, reels, and video)
• Create and maintain a daily/weekly/monthly social media calendar in collaboration with agents and internal marketing team
• Collaborate with Realtors to understand their specific marketing objectives, brand standards/voice and assign measurable goals to be routinely reviewed (responsible for pulling data and analytics to present on a quarterly basis to the agents/team)
• Monitor posts to ensure brand message is consistent from the copy written to content posted
• Keep open communication with Social Media Manager and Creative Services Director about any account updates or changes
• Aid in the daily aspects of promoting Allen Tate corporate communications campaigns as needed
• Assist with writing content for the corporate blog
• Engage with followers and potential customers by communicating and answering questions through the agent’s social pages
• Expected to continue researching trends and new best practices across social media channels to keep accounts cutting edge
• Incorporate changes recommended by Realtors, Social Media Manager and the Creative Services Director
• Graphic designer/social media coordinator will report to the Creative Services Director
Skills:
• Bachelor’s degree in Advertising, Communications, Digital Media, or related fields
• 4+ years experience of graphic design and social media management experience on all major social media platforms including Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, etc.
• Professional certification in Google Analytics, Digital Media or Search Engine Optimization is a plus
• Familiar with multi-social posting through programs such as Social Pilot, HootSuite Meta Business Suite and HubSpot
• Experience in running targeted ads on social media sites
• Experience and proficiency required with Canva, Adobe Photoshop and/or Illustrator and Google Suite
• Experience with social media interpretation and analysis
• Copywriting and proofreading skills required
• Team player, quick learner, efficient and able to work under pressure
• Ability to take and execute feedback from peers and clients
• Deadline-oriented with attention to detail and ability to multitask
• General knowledge of SEO is a plus
• Experience with video programs and WordPress templates is a plus
• Experience working with Mail Chimp and Constant Contact a plus
• Comfortable with using Zoom to talk with clients or on the phone
• Solid work ethic, professionalism and positive attitude
• Portfolio of your past design work is required
Locations:
SouthPark Office – 6700 Fairview Road, Charlotte, NC 28210
To apply:
Email: Tiffany Oris at [email protected]