Hyojin Kim is a creative who revels in being rebellious. By refusing to restrict herself to any specific strand of design, she instead loves “blending tastes” and “crossing boundaries” throughout her eclectic practice. First countering graphic design while studying at Sejong University, Hyojin now works at a design agency, creating identities for companies and brands.
Hyojin also maintains a freelance practice, throughout which she expresses her penchant for typography: “I think there is no limit to putting meaning in letters,” she tells It’s Nice That. A recent project saw Hyojin working on an identity for Barigate, an “industrial-themed” cafe specializing in baguettes. Featuring a heavy, block typeface while paying homage to the sandwich, Hyojin cleverly nested the shape of a baguette within the holes of the logo. Moreover, earlier this year Hyojin gave her personal website a refresh using a type that wobbles as if it’s underwater, and a flower motive to reflect that “my job is to help my clients grow their business”. Approaching each design with a unique perspective, and the flexibility to be led in any direction, Hyojin is a designer that any project would benefit from.