About Us
Fashionata specializes in the distribution of leading global ready-to-wear, intimates, and sleepwear apparel.
Our portfolio of brands includes designer brands, GINIA and GINIA RTW. Each premium positioned and market leading in their respective categories. Design, sourcing and manufacturing functions are all completed internally by the dedicated and capable team.
Fashionata has a proven track record in launching, developing and growing brands in the Australian and New Zealand markets, leveraging our deep industry knowledge, experience and stakeholder relationships. Our distribution brands include SPANX, HANRO and Stella McCartney Intimates.
Personal Attributes:
– Pro-active with the ability to take ownership and accountability for actions
– High-level attention to detail
– Willing to go the extra mile to see the job through to completion
– Fast learner
– Highly organised
– Ability to work under pressure, in a fast-paced environment
Experience and Skills:
– High-level experience in Adobe Suite, specializing in PS
– Experience in Klaviyo or similar Marketing Platforms
– Keen eye for Design, experience in Contemporary Fashion Preferred
– Understanding of Email Marketing best practices
– Strong copywriting skills, experience copywriting for a Contemporary Fashion Brand preferred
– Strong reporting and analytical skills
– Knowledge of and experience using Shopify or similar CMS
– Basic understanding of HTML/CSS
The roles:
– Develop an annual marketing plan in collaboration with Digital Manager
– Execute and Schedule EDMS for all Fashionata brands
– Contact and build relationships with influencers, agents, and clients
– Ensure all brands have sent to the proposed quota of influencers per week
– Update Manager weekly on influencer spending for running totals per month
– Negotiate rates with influencers for posts
– Communicate results to Marketing Team in an effective manner
– Plan Instagram feeds and daily and interactive IG stories
– Drive social engagement through interaction on social (DM’s, comments)
– Track insights and analytics for all Digital Marketing
– Creative design for social and paid digital marketing according to Marketing Plan
– Communicate effectively with Ecommerce coordinator on Merchandising requirements to ensure merchandising accurately reflects marketing campaigns
– Coordination and briefing of image retouching (campaign, eCommerce, Marketplace, and Major retailers) with Graphic designer
– Organize and maintain internal and external collateral storage with a high level of attention to detail
– Maintenance to EDM automations, updating content quarterly
– Build brand books, pitch decks, and lookbooks seasonally
– Design and coordination of all branded and printed collateral, including packaging and signage.