Oct 18 (Reuters) – Adobe Inc (ADBE.O) on Tuesday released a set of new software tools designed to make it easier to create three-dimensional digital objects for marketing campaigns, video games and the metaverse.
With its graphic design and photo editing tools, Adobe has long dominated the market for two-dimensional content creation, a position it sought to protect when it spent $20 billion in cash and stock last month to buy rival upstart Figma in the biggest buyout ever of a privately held software firm.
But in recent years Adobe has also invested in creating three-dimensional content, a field dominated by video-game centric firms like Unity Software Inc (UN). Such content is expected to factor prominently in the metaverse, the virtual world that Meta Platforms Inc (META.O) and others are counting on for future revenue growth.
Register now for FREE unlimited access to Reuters.com
But three-dimensional objects have long been labor-intensive for artists to create, and Adobe on Tuesday released two tools designed to make it faster and easier to make the digital objects.
Adobe’s “3D Capture” tool lets users take a series photos of a real-world object with nearly any camera – including smartphones – and then melds