Monzo has unveiled a rebrand which takes the online bank in a warmer, more “friendly” direction, it has been revealed on its blog. Since the popular bank launched in 2015, it has established six million customers in just seven years; Natwest has 7.5 million personal customers for reference. However, Monzo has become restricted by its branding. This is largely due to the amount of products, features and digital ads it has to flex. In response, Ragged Edge has been bought onboard for the refresh; the brand agency has focused in particular on colour, while turning to illustrator Ola Dobrzyńska for the human quality Monzo seems to be after.
Prior to the Ragged Edge collaboration, Monzo reveals: “We felt limited by the colors and assets we had to work with. And we were losing a distinctive thread running through it all.” Color is somewhat of a contentious design area for Monzo – its coral cards are one of the things the online bank is known for. “Hot coral represents our warmth, our empathy and our human quality,” says the Monzo site. “So we’ve made it the forefront of our brand, followed closely by deep navy and soft white.” A range of secondary colors have also been introduced.
The “vibrancy” of Monzo’s palette can be seen most in Monzo’s new logo – which is unchanged beyond the updated coloursways (and will be visible on Monzo’s updated app).