Graphic designers serve a vital role in any organization. Their work draws customers in; it also conveys an organization’s brand and mission to the world. The best graphic designers have mastered a host of skills and tools, from “soft skills” like teamwork to design platforms like Adobe Creative Suite.
Specializing in graphic design offers multiple career paths, some of which come with notably high compensation—but how did you become a graphic designer in the first place?
Jess Rosenberg is director of brand design at Webflow, where she leads the brand studio team of visual and web designers, copywriters, project managers, video creatives, social media managers. “I was lucky enough very early on to know that I wanted to be a graphic designer,” she explains.
She joined a portfolio program at her high school that prepared her for pursuing a design career. Then he attended Carnegie Mellon University in Pittsburgh and graduated with a degree in graphic design.
“In that first year, we were introduced to both communication design concepts as well as industrial design concepts—layout, typography, grid color theory and putting all of those elements together, as well as design history or learning about all of the greats that came