Tag: graphic

Pub chain Young’s is slammed for swapping traditional signs for ‘bland corporate graphic design’

Posted on 07/01/2023

A major pub chain has been criticized for replacing its traditional signs with ‘bland corporate graphic design’ that ‘leaves them resembling them assets in a branding exercise’.

Young’s, which operates nearly 220 pubs in London and the south of England, has swapped pictorial signs for illustrations based around the first letter of each pub’s name.

For example, the Rose and Crown in Wimbledon Village in south-west London, which previously bore an image of Henry Tudor – the victor of the Wars of the Roses – now has a design based around the letter R.

Similarly, the nearby Alexandra in Wimbledon town center has seen its sign switch from a painting of the Danish princess after which it was named to a white ‘A’ on a blue background.

The Rose and Crown in Wimbledon village, with its new sign on the left and the old one on the right. Dating back to the 17th century, the former coaching inn – positioned on the edge of Wimbledon Common – was first leased by Young’s in 1832. The Victorian poet Algernon Swinburne was one famous regular

The Lamb is a small Victorian pub in Bloomsbury has also been fitted with a new sign.

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How Spotify’s Wrapped campaign for 2022 came together

Posted on 06/01/2023

Today marks the day that 2022’s Wrapped launches worldwide. For this year, the overarching idea behind the campaign was “Self-expression and Play”. What was the thinking here? “Since the pandemic, we’ve all started to embrace much more individuality. No one knows what’s cool anymore, it’s so subjective now,” says Rasmus. “And we see that in how people are experiencing music and podcasts as well. You might listen to the friendliest pop music and then pivot to murder podcasts, or you listen to 90s emo rock in the gym and then go home and listen to jazz while you cook.”

So, from a design perspective, the brief that Rasmus and his team worked on was all about expressing this sense of multiplicity and plurality, while also injecting as much fun and interactivity into the campaign as possible. Seeing the visual identity for the first time, the first thing that jumps out at you is the introduction of overlapping and interlocking shapes. “It’s really based on these, what we call monograms,” says Bruno Borges, the design director at Spotify who was in charge of bringing this year’s Wrapped identity to life. “They’re really the heart of the campaign this year.” These monograms

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Graphic Designer Suggests ‘Scream 6’ Poster Is Similar to His Art

Posted on 05/01/2023

A new poster for upcoming slasher ScreamVI features a subway-like map in the shape of Ghostface.

It’s a clever design that connects all the characters the fictional killer has murdered in the film series with each line distinguished by color.

Many fans love the new design — but was the idea stolen from another artist?

In a statement posted to social media, graphic designer Gil Marcel Cordeiro exposed the similarities between his design, which he shared back in early December 2022, and the official poster, which was released on Jan. 1, 2023.

“This January 1st, I received the surprising news that the studio responsible for marketing #ScreamVI had released a new teaser poster. Several users, on Twitter and Instagram who had already liked and shared my art, published on December 3rd, pointed out that, curiously, the poster released by Paramount has several similarities with my work,” he wrote on Instagram, noting the “concept and genesis of the piece” which took him roughly 40 hours to complete.

“I’m not saying here that there was (or that there wasn’t) plagiarism, it’s just a matter of verifying how much the two pieces are similar in several levels and aspects, which rules out the

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Joshua Ash relished his role in creating the Flyers Throwback Thursday posters

Posted on 05/01/2023

Growing up in Chester County, Joshua Ash had a Drake’s Cake advertisement on his wall. It was a picture of the 1988 Flyers holding boxes of cakes and “clowning around.” At the time, the 13-year-old Flyers fan liked that it deviated from the typical serious team photo.

“It was different,” Ash said. “They’re tough on the ice, but here they are, letting their hair down and just being silly.”

Now 48 years old and a professional graphic designer, Ash is designing posters that may be hanging on a young Flyers fan’s wall. It’s a journey that’s come full circle, an idea that’s fascinating and surreal to Ash.

» READ MORE: Flyers’ Noah Cates starts to add offensive production to his responsible all-around game

Ash has always doodled and sketched. In school, he was the kid who filled the margins of his notebooks. He “wasn’t an athletic kid by any stretch,” he said, but he loved all the Philadelphia teams. However, the Flyers had a special place in his heart.

Ash’s father, Richard, was a big hockey fan in the ’70s and ’80s, and the television usually was tuned to Flyers games. Bobby Clarke’s face and Gene Hart’s voice were familiar

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Creative Partnership Gives a Win to Both DMD and Athletics

Posted on 03/01/2023

While fans of UConn Athletics fill stadiums to watch tackles, dunks, and dangles, they may not realize part of creating a fevered experience depends on those sidelined with a camera in hand to post instantly on social media and record sensational moments.

It’s a job several dozen Digital Media & Design students have enjoyed over the last 18 months through a partnership with Athletics that aims to give students a real-world experience in the sports entertainment industry.

“Being able to have an internship like this is so important, especially as a DMD major, because we’re presented with so much knowledge and training on how to be creative. This is just one way to use those skills,” says Jared Beltz ’23 (SFA). “In my classes, I’ve learned about social media analytics for my concentration, as well as graphic design and motion animation through other classes, and in this job, I’ve been able to implement everything I learned.”

This photo of UConn women's basketball junior guard Nika Mühl, taken by Jared Beltz '23 (SFA) during a media day event, is Beltz's favorite from the shoot.
This photo of UConn women’s basketball junior guard Nika Mühl, taken by Jared Beltz ’23 (SFA) during a media day event, is Beltz’s favorite from the shoot. (Photo courtesy of Jared Beltz)

The partnership started in fall 2021 when a DMD Agency class took

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