2022 is moving faster to the end leaving us all with a different aftertaste. Recent years have greatly influenced the way we perceive information, making the business change their client-communication strategies and start looking for more innovative techniques. And of course, it hasn’t spared graphic design as it is the main way to ‘talk’ to the customers through patterns, colors, fonts, materials, and layouts. What are the main changes to expect in the forthcoming 2023? Let’s analyze all the changes to come and the reasons behind them.
More motion graphics
Motion graphics is the very first on the list, as it is one of the main tools to be used by a marketing department. Using a variety of instruments, motion graphics can capture the attention of any person regardless of age, status or profession and add depth to the story.
As the world’s evolves, so do motion graphics. The main reason for 2023 metamorphosis is our attention span, which got shorter than ever – 8 seconds, that’s the time you’re given to tell the story. Obviously, it is too short, that’s why the marketing department needs to rack the brain to meet such a demand. Besides, users show more inclination